Standing out in a buyers market can be a challenge when there is so much competition to be had. Are you thinking about selling your house in Montgomery County?
If so, we’ve come up with some great ways to help your home to stand out from the rest. No matter what the market is like, with the right strategies in place, you will be able to sell quickly and for the price you want.
Offer Incentives
To make your property stand out in a competitive real estate market, it is important to offer unique incentives that your competitors are not. One way to do this is to cover the closing costs upfront or offer a credit to the buyer to fix up the property as they see fit. You can also consider including furniture or recreational equipment such as a boat, jet ski, or other toys to sweeten the deal. However, it is important to offer incentives that make sense and are appealing to the buyer, without becoming a burden or expense for them in the long run.
Thinking outside the box and offering creative incentives can also help your listing stand out and be memorable to potential buyers. For example, you can offer a free hotel stay, a car, or other unique experiences that are sure to catch the attention of buyers. Ultimately, the key is to offer incentives that align with the needs and desires of potential buyers while also keeping in mind the overall value and feasibility of the incentives being offered. By doing so, you can increase interest and ultimately secure a faster sale at a higher price.
Pay for Repairs
If a potential buyer wants to negotiate repairs on a damaged property, you can make a grand gesture of paying for all repairs upfront to win them over and alleviate any concerns they may have about purchasing the property. By doing so, you can demonstrate your commitment to selling a quality property and help the buyer feel more confident about their purchase. However, it is important to plan for this in advance and price your property accordingly to account for the cost of repairs. By factoring in the cost of repairs and offering to pay for them upfront, you can help streamline the buying process and make the property more attractive to potential buyers. This can ultimately result in a faster sale and a higher sale price, which can offset the cost of the repairs. Overall, being proactive in addressing repairs and offering to pay for them upfront can be an effective strategy for selling a damaged property in a competitive real estate market.
The Price is Right
Every time you alter the price, the change is recorded on the MLS. People can easily see the price history, and the changes they see give subtle, subconscious messages about the house. Dropping the price a few grand every couple weeks can make you look desperate or like there is something wrong with the house. You might appear as if you don’t know the actual value of the house and are just fishing for someone to come along and buy. This will shoo away many buyers. If you are going to drop your price, plan on doing it in one bold move. Instead of dropping the price by say $2000, drop it instead by $15,000. This will catch everybody’s attention and will tell people you are ready to sell now. Such a huge drop can be looked at like you would look at a sale. People buy more when they think they are getting 20% off.
Use the Right Agent
When choosing a real estate agent to work with, it is important to look beyond the flashiest website or the loudest voice. Instead, focus on finding an agent who is knowledgeable, experienced, and committed to helping you achieve your goals. Look for an agent who can provide you with statistics and market reports to help you make informed decisions about pricing and other aspects of the sales process. A good agent will take the time to understand your needs and priorities and work with you to develop a personalized strategy that meets your specific goals.
Avoid working with agents who simply try to “wow” you with the highest price or make grand promises without any supporting data or evidence. Such agents may be compensating for their lack of knowledge or experience, and may not have your best interests in mind. Instead, look for an agent who is honest, transparent, and upfront about the pros and cons of different approaches to selling your property. By working with a knowledgeable and dedicated agent, you can increase your chances of achieving a successful sale at a fair price.
Curb Appeal
First impressions matter. Studies show that people decide if they will ultimately make an offer within the first few seconds of seeing a home. A bad first impression will stick with them as they view the house, and will likely not lead to an offer. However, with a little raking, weeding, and planting, your curb appeal can change over night. You don’t have to spend a fortune. Simply clean up any clutter and pull the weeds. Cut back anything that has become over grown, and plant a few flowers to add a pop of color. Having a welcoming front yard will immediately make people feel like they are at home.
Now is Not The Time To Go Cheap
There is a lot of competition. If you are serious about selling, spend the money getting good photographs and having a professional stager come in. Bad photos will encourage people to pass by your listing, without giving it a second thought. Pictures say a thousand words and you will want to work with a professional photographer who can highlight your home in the best way possible.